{"id":8647,"date":"2025-12-08T15:16:09","date_gmt":"2025-12-08T14:16:09","guid":{"rendered":"https:\/\/twiddy.club\/?p=8647"},"modified":"2025-12-09T11:00:44","modified_gmt":"2025-12-09T10:00:44","slug":"digitrips-tech-traveltech-decennie-innovation","status":"publish","type":"post","link":"https:\/\/twiddy.club\/fr\/digitrips-tech-traveltech-decennie-innovation\/","title":{"rendered":"Dix ans d\u2019\u00e9volution Tech : comment Koedia a fa\u00e7onn\u00e9 la strat\u00e9gie travel tech de DIGITRIPS"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En int\u00e9grant le groupe MisterFly en 2017 devenu aujourd\u2019hui DIGITRIPS, Koedia n\u2019a pas seulement apport\u00e9 un savoir-faire technologique. Elle a contribu\u00e9 \u00e0 en faire <strong><a href=\"https:\/\/www.tourmag.com\/DIGITRIPS-Tech-acteur-cle-de-la-distribution-de-voyages-et-de-la-Travel-Tech-en-Europe_a129301.html\">un acteur cl\u00e9 de la Travel Tech en Europ<\/a><\/strong>e. <br>Gr\u00e2ce \u00e0 ses solutions B2B, sa ma\u00eetrise de la connectivit\u00e9 et son r\u00f4le structurant au sein de l\u2019\u00e9cosyst\u00e8me DIGITRIPS, DIGITRIPS Tech accompagne d\u00e9sormais plus de 500 marques de voyage dans leur distribution.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dix ans apr\u00e8s les premi\u00e8res synergies et presque vingt ans apr\u00e8s sa cr\u00e9ation, retour sur une d\u00e9cennie de transformation racont\u00e9e \u00e0 travers le regard de Olivier Ferrero, cofondateur aux c\u00f4t\u00e9s de<strong> Sandra Ferrero<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sommaire<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/twiddy.club\/fr\/digitrips-tech-traveltech-decennie-innovation\/#koedia-misterfly-traveltech-alliance\"><strong>Koedia x MisterFly : une alliance travel tech construite par compl\u00e9mentarit\u00e9<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twiddy.club\/fr\/digitrips-tech-traveltech-decennie-innovation\/#traveltech-evolution-decade\"><strong>Le tournant du Covid dans la travel tech, une opportunit\u00e9 rare de consolidation technologique <\/strong> <\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/twiddy.club\/fr\/digitrips-tech-traveltech-decennie-innovation\/#digitrips-tech-transversal\"><strong><strong>DIGITRIPS Tech aujourd\u2019hui : un acteur transversal et essentiel au groupe<\/strong> <\/strong><\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/twiddy.club\/fr\/digitrips-tech-traveltech-decennie-innovation\/#digitrips-tech-next-decade\"><strong><strong>La vision d&rsquo;Olivier Ferrero sur la prochaine d\u00e9cennie DIGITRIPS Tech<\/strong><\/strong><\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"koedia-misterfly-traveltech-alliance\"><strong><strong>Koedia x MisterFly : une alliance travel tech construite par compl\u00e9mentarit\u00e9<\/strong><\/strong> <\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>A tech adventure born in 2006, powered by a united founding team<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9\u00e9e en 2006, Koedia est n\u00e9e d\u2019un constat simple : la distribution de voyages basculait vers le digital et les agences avaient besoin d\u2019outils performants. <br>Avec une \u00e9quipe fid\u00e8le l\u2019entreprise structure rapidement une expertise rare en connectivit\u00e9, r\u00e9servation et agr\u00e9gation multifournisseurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivier r\u00e9sume les d\u00e9buts :<em>\u00ab On \u00e9tait une petite \u00e9quipe, mais avec une vision tr\u00e8s claire : fluidifier la distribution en B2B. Les bases de Koedia aujourd\u2019hui \u00e9taient d\u00e9j\u00e0 pos\u00e9es. \u00bb <\/em>\u00a0\u00bb  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Le rapprochement avec MisterFly : compl\u00e9mentarit\u00e9, maturit\u00e9 et ambitions communes<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2017, Koedia rejoint MisterFly, alors en phase d\u2019expansion. Koedia apporte les briques critiques (connectivit\u00e9, moteurs, agr\u00e9gation), MisterFly offre le volume et une acc\u00e9l\u00e9ration industrielle. La convergence s\u2019impose naturellement.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce moment-l\u00e0, Koedia compte d\u00e9j\u00e0 82 collaborateurs et en croissance. Le rapprochement offre une stabilit\u00e9 et une capacit\u00e9 d\u2019industrialisation essentielle pour continuer de se d\u00e9velopper en servant davantage d\u2019acteurs de la distribution.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les premi\u00e8res ann\u00e9es de Koedia-Misterfly sont marqu\u00e9es par une croissance fulgurante, de multiples projets li\u00e9s \u00e0 la connectivit\u00e9 (vols, h\u00f4tels). La demande est l\u00e0 et les compl\u00e9mentarit\u00e9s nombreuses.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif initial \u00e9tait l\u2019expansion en Europe et au-del\u00e0. <br>Mais la crise du Covid-19 sanitaire va red\u00e9finir enti\u00e8rement les priorit\u00e9s, en bousculant totalement le monde du tourisme. <br> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le tournant du Covid dans la travel tech : une opportunit\u00e9 rare de consolidation technologique<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Covid, paradoxe inattendu, offre du temps \u00e0 tout le secteur de la travel tech. <br>Le groupe en profite pour restructurer profond\u00e9ment ses syst\u00e8mes, renforcer ses plateformes et am\u00e9liorer son \u00e9ventail de produits \u00e0 destination des acteurs de la distribution de voyage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Olivier Ferrero, cette p\u00e9riode de ralentissement a \u00e9t\u00e9 l\u2019occasion de renforcer la stabilit\u00e9, la scalabilit\u00e9 et la s\u00e9curisation de nos syst\u00e8mes, mais aussi d\u2019am\u00e9liorer la coh\u00e9rence des offres et la capacit\u00e9 \u00e0 automatiser. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivier Ferrero explique : \u201c<em>Nous avons pu prendre le temps d\u2019imaginer et de mettre en \u0153uvre une nouvelle architecture et pr\u00e9parer un socle capable d\u2019absorber notre trajectoire future en tant que Groupe aux expertises tech multiples.<\/em> \u201d <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"traveltech-evolution-decade\"><strong><strong><strong><strong>Une d\u00e9cennie d\u2019\u00e9volutions travel tech : du site cl\u00e9-en-main aux \u00e9cosyst\u00e8mes connect\u00e9s<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Une distribution devenue plus complexe et plus exigeante<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Koedia a accompagn\u00e9 beaucoup de mutations du secteur en pr\u00e8s de 20 ans : de la digitalisation des agences, \u00e0 l\u2019essor des API, puis \u00e0 la multiplication des agr\u00e9gateurs vol et h\u00f4tel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivier Ferrero d\u00e9crit cette \u00e9volution : \u00ab Avec la d\u00e9multiplication des API et des acteurs, le vrai enjeu est rapidement devenu de proposer le bon contenu. On a vite mis de c\u00f4t\u00e9 la quantit\u00e9 au profit de la qualit\u00e9 et de la personnalisation de l\u2019offre. \u00bb <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>De la solution cl\u00e9-en-main aux briques modulaires int\u00e9grables<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, les nombreux acteurs de la distribution de voyage veulent s\u2019appuyer sur nos solutions ouvertes afin de permettre de s\u2019adapter \u00e0 la diversit\u00e9 et \u00e0 la constante \u00e9volution des interfaces inh\u00e9rent \u00e0 la distribution : API, Dynamic Packaging, Agents IA\u2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Une solution doit \u00eatre au service du besoin, pas l\u2019inverse. \u00bb souligne Olivier Ferrero. <\/em> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>La donn\u00e9e: l\u2019enjeu de la travel tech aujourd\u2019hui<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la traveltech, la donn\u00e9e n\u2019est plus un simple \u00e9l\u00e9ment de fonctionnement : elle est devenue un actif strat\u00e9gique. <br>Elle conditionne la pr\u00e9cision commerciale \u2014 le bon tarif, au bon moment, avec la bonne disponibilit\u00e9 \u2014 et garantit la coh\u00e9rence op\u00e9rationnelle des parcours d\u2019achat. Une donn\u00e9e fiable, normalis\u00e9e et accessible prot\u00e8ge les marges, limite les litiges, s\u00e9curise la r\u00e9servation et am\u00e9liore l\u2019exp\u00e9rience client.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais sa valeur d\u00e9passe la distribution elle-m\u00eame. Elle constitue d\u00e9sormais le socle des nouveaux usages rendus possibles par l\u2019intelligence artificielle : recommandation, automatisation d\u00e9cisionnelle, optimisation dynamique ou personnalisation du contenu.  <br>Sans donn\u00e9e structur\u00e9e, fra\u00eeche, historis\u00e9e et contextualis\u00e9e, l\u2019IA reste un concept, sans effet r\u00e9el sur le business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019avenir de la traveltech se jouera donc autant sur la qualit\u00e9 de l\u2019information contractuelle et op\u00e9rationnelle que sur la capacit\u00e9 des acteurs \u00e0 la gouverner, l\u2019exposer et l\u2019exploiter \u00e0 grande \u00e9chelle. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/twiddy.club\/fr\/solutions\/#DIGITRIPSTech\">En savoir plus sur DIGITRIPS Tech<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/Bannieres-blog-3-1024x576.png\" alt=\"\" class=\"wp-image-8638\" srcset=\"https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/Bannieres-blog-3-1024x576.png 1024w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/Bannieres-blog-3-300x169.png 300w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/Bannieres-blog-3-768x432.png 768w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/Bannieres-blog-3.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>(c) Adobe Stock<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digitrips-tech-transversal\"><strong><strong><strong>DIGITRIPS Tech aujourd\u2019hui : un acteur transversal et essentiel au groupe<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>La vitrine technologique d\u2019un groupe europ\u00e9en<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DIGITRIPS adresse aujourd\u2019hui l\u2019ensemble de la cha\u00eene de valeur du voyage : distribution de contenu vols et h\u00f4tels, moteurs de r\u00e9servation, solutions en marque blanche et services op\u00e9rationnels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un des \u00e9l\u00e9ments diff\u00e9renciant de DIGITRIPS r\u00e9side dans la mise \u00e0 disposition d\u2019une partie de notre expertise technique par le biais de DIGITRIPS Tech. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twiddy.club\/fr\/solutions\/#DIGITRIPSTech\">DIGITRIPS Tech <\/a>agr\u00e8ge les sources, structure le contenu, s\u00e9curise la donn\u00e9e et garantit son acc\u00e8s fiable en temps r\u00e9el. Elle permet de distribuer \u00e0 la fois du contenu global et ses propres contrats exclusifs, avec pr\u00e9cision et ma\u00eetrise. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>Deux expertises cl\u00e9s qui porteront DIGITRIPS Tech dans les prochaines ann\u00e9es<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>La connectivit\u00e9, ADN historique et levier de croissance<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">DIGITRIPS Tech a construit l\u2019un des \u00e9cosyst\u00e8mes de connectivit\u00e9 h\u00f4teli\u00e8re les plus complets du march\u00e9. <br>Cette ma\u00eetrise technologique d\u00e9velopp\u00e9e sur pr\u00e8s de deux d\u00e9cennies permet d\u2019orchestrer des volumes importants, tout en garantissant pr\u00e9cision, personnalisation tarifaire et disponibilit\u00e9 actualis\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce savoir-faire place aujourd\u2019hui <a href=\"https:\/\/twiddy.club\/fr\/solutions\/#DIGITRIPSTech\">DIGITRIPS Tech<\/a> comme un partenaire strat\u00e9gique aupr\u00e8s des distributeurs europ\u00e9ens, qui s\u2019appuient sur ses solutions pour s\u00e9curiser leurs flux, enrichir leur offre et industrialiser leur distribution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>La gestion des tarifs n\u00e9goci\u00e9s : une comp\u00e9tence unique sur le march\u00e9<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la solution <strong>Hotel Direct Access<\/strong>, DIGITRIPS Tech a simplifi\u00e9 un processus historiquement complexe : les distributeurs contractent, la plateforme se charge du reste ingestion des tarifs, application des conditions, synchronisation des allotements, monitoring et disponibilit\u00e9 en temps r\u00e9el. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab <em>C\u2019est simple, transparent et cela lib\u00e8re un temps pr\u00e9cieux pour se concentrer sur le contracting<\/em> \u00bb, r\u00e9sume Olivier Ferrero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En industrialisant un sujet qui, ailleurs, reste manuel et peu ma\u00eetris\u00e9, DIGITRIPS Tech offre un levier d\u2019efficacit\u00e9 unique sur le march\u00e9. <br>C\u2019est cette capacit\u00e9 \u00e0 rendre op\u00e9rationnelle la complexit\u00e9 commerciale sans la d\u00e9placer chez le distributeur qui constitue l\u2019un des piliers cl\u00e9s de son d\u00e9veloppement futur. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digitrips-tech-next-decade\"><strong><strong>La vision d&rsquo;Olivier Ferrero sur la prochaine d\u00e9cennie DIGITRIPS Tech<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pour conclure, Olivier Ferrero donne sa vision de la prochaine d\u00e9cennie de DIGITRIPS Tech : \u00ab Les dix prochaines ann\u00e9es vont nous pousser \u00e0 aller encore plus loin dans trois directions : la qualit\u00e9, la personnalisation et la simplicit\u00e9.<\/em> <br><em>L\u2019IA est une composante qui va bien entendu nous aider \u00e0 automatiser, personnaliser, affiner les recherches, mais seulement si la donn\u00e9e est solide.<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les syst\u00e8mes devront s\u2019adapter aux distributeurs, pas l\u2019inverse.<\/em> <br><em>Le r\u00f4le de DIGITRIPS est d\u2019\u00eatre un facilitateur : Permettre de rendre plus simple la distribution de voyages.<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avec DIGITRIPS Tech nous permettons aux acteurs du voyage de se concentrer sur leur m\u00e9tier.<\/em> <br><em>C\u2019est ce que nous faisons depuis 20 ans, et ce que nous ferons encore mieux demain.<\/em> <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"784\" height=\"1024\" src=\"http:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-784x1024.jpg\" alt=\"\" class=\"wp-image-8642\" style=\"width:410px;height:auto\" srcset=\"https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-784x1024.jpg 784w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-230x300.jpg 230w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-768x1003.jpg 768w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-1176x1536.jpg 1176w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-1568x2048.jpg 1568w, https:\/\/twiddy.club\/wp-content\/uploads\/2025\/12\/03-scaled.jpg 1960w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><figcaption class=\"wp-element-caption\"><em>Olivier Ferrero (c) DIGITRIPS<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/twiddy.club\/fr\/solutions\/#DIGITRIPSTech\">En savoir plus sur DIGITRIPS Tech<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 ses solutions B2B, sa ma\u00eetrise de la connectivit\u00e9 et son r\u00f4le structurant au sein de l\u2019\u00e9cosyst\u00e8me DIGITRIPS, DIGITRIPS Tech accompagne d\u00e9sormais plus de 500 marques de voyage dans leur distribution. 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